The standard for managing reputation and mental image.
Imagetude brings reputation, mental image and marketing into one professional discipline, with a published body of knowledge and a path to recognised certification.
Reputation is more than public relations.
It is a strategy the whole organisation carries out,
and it is the responsibility of top management.
One discipline, three pillars
Built on the model of the world's leading professional institutes: a body of knowledge, a learning path, and a credential that proves it.
Body of Knowledge
RIMBOK defines the concepts, processes and practices of reputation and image management in one structured reference.
Professional Certificates
A graded ladder of certificates, from foundation to professional level, earned through online exams.
Marketing Impact
Every framework connects reputation and perception to measurable marketing outcomes.
Image explains 55% of how customers judge a company in a crisis.
A field study of 306 customers during a real delivery-delay crisis found that the Imagetude explained 55.5% of how they judged the company's crisis decisions. Before the crisis, brand and quality build goodwill; during and after it, honesty and ethics decide whether customers give a second chance.
Our books
More than 35 years leading organisations, PMOs and national programmes, and a doctorate in crisis and risk management. RIMBOK distils that experience into one body of knowledge.
About the founderStart with the reference.
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