Why this book
Reputation and image are discussed everywhere, but rarely explained in a way you can use. This guide fixes that.
It takes the ideas of RIMBOK and explains them simply, chapter by chapter, with the same terms the profession uses. Short chapters, clear diagrams and an exam guide at the end make it the fastest way into the subject.
It is also the official preparation for the Imagetude Foundation Certificate.
Reputation is more than public relations. It is a strategy the whole organisation carries out, and it is the responsibility of top management.
Who it is for
Written for people who work with image every day
Newcomers to the field
who want a clear starting point.
Students and graduates
in marketing, media, business and communication.
Managers and team leaders
who need a shared vocabulary with their teams.
Sales and customer service staff
who shape the image every day without being told so.
Small business owners
who cannot afford big campaigns and need image to work for them.
Foundation Certificate candidates
preparing for the exam.
What you will take away
What you will be able to do
- What an Imagetude is, and why the image people hold of you becomes the attitude they take toward you.
- The types of messages that shape an image, and the three dimensions to check in each one.
- The pyramid, the components of image and how they link to reputation and strategy.
- A first look at the CATASPACE and RAIO methods.
- An exam guide, glossary and references to prepare for the Foundation Certificate.
How to get it
Three simple steps
Also from Imagetude