Frequently asked questions
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What is Imagetude?
Imagetude is a blend of image and attitude: the picture a person holds of a subject, which leads to an attitude toward it. It is also the name of the Institute that publishes RIMBOK and runs the certificates.
What is RIMBOK?
RIMBOK, the Reputation and Image Management Body of Knowledge, is the Institute's core reference. It covers the concepts, the Imagetude pyramid, the three-dimension model, the role of image in crises and strategy, and the CATASPACE and RAIO methods.
Which book should I read first?
If you are new to the subject, start with the Foundation guide. It explains RIMBOK in plain language and prepares you for the Foundation Certificate. If you already work in marketing, communication or reputation, you can go straight to RIMBOK.
Can I read part of a book before buying?
Yes. Each book has a free sample on the books page with the cover, the contents and the opening chapter.
How do I receive the book?
Books are digital (PDF). After your payment is confirmed, the file is sent to the email address you give in your order, normally within one working day.
How can I pay from outside Egypt?
Send your order through the order page and we reply with payment details that work from your country, in US dollars.
Can I get a refund?
Digital files cannot be returned once delivered, so sales are final. If a file is damaged or cannot be opened, we send a working copy. Full terms are in the legal notice.
Can my company buy copies for a team?
Yes. Please contact us for a multi-user licence.
When can I take an exam?
The certificates are being finalised. Readers of the Foundation guide will be invited to a free pilot exam first. See the certifications page for the format and policies.
Is the Institute accredited?
Not yet. The Institute is new, and we will only announce an accreditation or partnership after it has been formally granted, with the name of the body that granted it. You can read how we work on the Institute page.
Are the books available in Arabic?
The books are published in English for a global readership. The Hidden Marketer was first written in Arabic, and its English edition is in preparation.